Chicken and the egg scenario (catch 22).
The BMS will not come online until it is being charged north of 10 amps.
The battery charger will not come on until it detects the battery, presence of 12v.
I had to do some hunting for this online, it is not included in the instructions:
Connect the battery charger to the B+ and P- posts, and make sure it is plugged in and with the charger switch to "on".
Using a large gauge cable or wire, short the B- and P- posts, and hold it until the charger comes on.
Hold this connection an additional 15 seconds, then remove.
I've just done this and the charger is now on and running - and more importantly I'm registering proper voltage from B+ to P-.
Now to see if I can manage to find/install the correct software and connect to the BMS to see what's happening under the hood.
ETA: there is a very distracting ticking noise from the BMS now even with the charger disconnected. Still getting proper voltage between B+ and P-. I hope this is not "normal" because it's irritating as all heck and just unacceptable for something that will be right next to where I work most days.
ETA2: Discovered BMS was cutting in/out every 5 seconds... further investigation revealed the silicone heat mats were on (supposed to be temp activated!). Cutting the heat mats off, the clicking/ticking stopped, and BMS is now steadily on. I can wire in a thermostat button (non-adjustable) but that won't resolve the issue with the mats causing the BMS to cut out. I'm disinclined to open up the whole enclosure again and remove batteries right now, so I'll just leave the heaters out of it for now, while I work out how to operate the BMS software.
ETA3: Had to reconfigure the phone app - it had a standard 100 AH cell capacity as a default, these are 280 AH rated cells. Once done, it showed the battery state of charge (SOC) as 33%. I have the charger on now, and the BMS app is reporting 80 amps of power going into the battery bank. The charger was rated 75 amps so it's nice to see I'm getting just a wee bit north of the promised performance there. The SOC dial is slowly rising, it's up to 39% now after just a few minutes. I'm monitoring for hot connections, smells, anything out of the ordinary.
ETA4: After being on the charger about 90 minutes, it has entered the "float" stage, with the charge amperage falling from 80 amps to 8 amps. I'm noticing that row #2 of cells is tending higher voltage, running 3.6 to the others 3.3 - no doubt this will limit capacity somewhat until all the rows become equalized over time. I suspect this is due to incomplete balancing prior to installation... Not sure how, exactly because I had them all on a measured voltage charge for days and all were registering very close to the same voltage at that point. Maybe a tolerance stacking issue now that they're all assembled.
Now that I have the bluetooth app working on my phone, it's time to tinker with the PC application via USB so that there is monitoring redundancy. Footnote - no appreciable rise in cell temperature according to the temp probe. Looks like I can charge at full amperage without worrying about batteries over-heating. Plus, my goal of being able to fully charge this bank in under 2 hours of generator time is a realistic one.